There was a lot of controversy back in January about Conan O'Briens leaving NBC's "The Tonight Show" because Jay Leno wanted his old job back.
Last night "Conan" premiered on TBS capturing an audience of 4.2 million. This show dramatically beat out all other competition. What really interests me is how 3.3 million of "Conan" viewers were in the 18-49 demographic. This is more than 3 times the amount of viewers in this demographic that viewed Jay Leno's "Tonight Show" and 2.5 times the amount of viewers in this demo that viewed David Letterman's "Late Show."
I am curious of how "Conan" attracted so many more viewers out of this demographic. Was it his hilarious promos and his never-ending tweets concerning his show?
I must say that Conan's promotion ads are hilarious! He has done a really terrific job at staying in touch with his public using social media. I believe this would be an example of the success and following that can come out of social media. Conan constantly tweeted updates about his show and the controversy with Jay Leno, this in turn started a buzz and that buzz kept on building until his premier on Monday.
ReplyDeleteConan could have been easily forgotten if he didn't stay on top of his social media sites and keep his publics informed. I am truly impressed at Conan's ability to gather a true following which is illustrated by the 4.2 million viewers who tuned into his premier. GO CONAN!!