Old Spice

There's a funny Old Spice commercial that most of you are probably familiar with. It's sort of random, but funny, and very popular (on Youtube, it has over 23 million hits). A lot of people have re-made it, including the library at BYU. What I hadn't ever noticed is that if you go to the original video and scroll down, on the right hand side there are a bunch of videos the Old Spice guy has made that are in response to tweets he received (they all begin with Re: @). All of his other videos have millions of views as well, so people are definitely following him. A lot of the videos are in response to "regular" people, and some are to celebrities.

I thought this was such a great PR strategy. It's a very original way to use social media, and it makes the campaign interactive and fun. It looks like most of the videos were posted all together in July, so I'm not sure the campaign ran that long, but I'm sure people like me who are just discovering it are still watching the videos.