Sunday, September 26, 2010

Strat Comm Ethics: "Selling sanity through gender"

Excellent article on how the pharmaceutical industry has "problematized" many aspects of women's lives and are pushing pills for women to feel more "balance."  These ads are extremely effective (talk to any medical professional about how often patients ask for the "purple pill" etc.).  But what are the ethical implications of these ads?  And how do they reflect and promote certain attitudes and expectations of women?

"Selling sanity through gender"

1 comment:

  1. I can't get this article to open, is there another link?

    ReplyDelete