PepsiCo is giving $20 million toward projects for "social good." Listen to Bonin Bough, global director of digital and social media for the company talk about how "social good" campaigns are very popular right now, how this project will help with brand promotion and identity (given Pepsi's ongoing competition with Coca-Cola, for example), and ultimately they hope help the bottom line. But will "social good" in some cases take on traits of "greenwashing" as we discussed in class yesterday? And how does this project also encourage interaction with consumers?
http://mashable.com/2010/09/21/pepsi-refresh-project-racks-up-more-votes-than-last-presidential-election/
No comments:
Post a Comment