Ben & Jerry's is going to remove the "All Natural" label from their ice cream containers after a request from The Center for Science in the Public Interest. The CSPI said that Ben & Jerry's products include corn syrup, hydrogenated oil, and other unnatural ingredients, so they shouldn't be labeled as all natural.
The FDA doesn't have a formal definition for "natural", so technically, Ben & Jerry's didn't need to change the label. However, they decided to make the change anyway to "take away any misconceptions for people."
I thought they handled it well by being open about the issue and also being willing to change the labels so they don't mislead customers.
Here is the complete article:
I think that Ben and Jerry's is doing at fantastic job at being transparent about why they are taking "all natural" off of their label. I am a Facebook Fan of Ben and Jerry's and they addressed this on FB also. This is a great example of social media being used to get the info out there. I also think that B&J's putting the info out there before anyone else did is a great way to save face and continue to have a good company image. It also shows that they are willing to make changes and take this sort of criticism seriously.
ReplyDelete