In North Carlina, two Domino's employees made a short video while working their shift. This video shoes the disgusting things they did to customer's food which included sneezing in food, farting in food, and among other things, putting cheese in their noses and then placing it in the food. The video went public and in response, Domino's sales decreased significantly. Domino's hopped on this huge PR disaster and came out with public statements condoning this type of behavior and also created commercials promoting their new taste as a response to people who were not satisfied with the 'taste' of Domino's pizza. As you can see in the article below, sales began to increase after Domino's dealt directly with the PR issue.
Disgusting Domino's Video
Domino's: How One YouTube Video Can Ruin a Brand
No comments:
Post a Comment