Excellent blog post at "P.R. by DeVol with an analysis of what lessons can be learned from the Chilean Mine Saga about the importance of crisis management, including having a plan, staying calm, open communications, and hopefully fixing the problem to prevent future crises. Also, if you saw any of the global media coverage, the newly elected president of Chile was at the site several times, including during the many hours of bringing the miners to the surface. President Sebastian Pinera is very controversial because he is from the extreme right wing, the first such President since General Pinochet took office in a military coup in 1973. So his presence at the site was a very smart PR move to boost his image.
http://devolpr.wordpress.com/2010/10/13/what-the-chilean-mine-saga-can-teach-you-about-crisis-communications/
No comments:
Post a Comment